In 2006, WisdomTree launched with a big idea and an impressive mission — to create a better way to invest.

We believed investors shouldn’t have to choose between cost efficiency and performance potential, so we developed the first family of ETFs designed to deliver both. Our strategies combine the promise of active management, such as the potential of outperformance against a benchmark, with the benefits of passive management to create ETFs built for performance. WisdomTree has launched many first-to-market ETFs and pioneered alternative weighting methods commonly referred to as “smart beta.” But our ETFs are not beta, smart or otherwise—they are an investment innovation we call "Modern Alpha®".

About WisdomTree

What Is Modern Alpha®?


At WisdomTree, we believe investors shouldn’t have to choose between cost efficiency and performance potential. Modern Alpha® combines the outperformance potential of active management with the benefits of passive management—to offer investors cost-effective funds that are built for performance.

The traditional active management, or “legacy alpha” can often carry higher cost, less transparency in your portfolio and the risk of human judgment. But it can also mean an outperformance potential. The traditional passive investing, or “legacy beta” usually offers lower cost, and more transparency and objectivity. But it doesn’t give investors the opportunity to potentially outperform the market. Modern Alpha® combines the positives of each of the legacy investment approaches to enhance the investment experience.


*Ordinary brokerage commissions apply. Low cost represents lower expense ratio compared to higher priced investment options and ETFs.

The Benefits of Modern Alpha®

In an environment where investors demand more value for their money, where regulations increasingly concern investors best interests, and where fee pressure is growing, ETFs offer a number of advantages including lower fees, zero investment minimums, greater transparency, and more. Of course, not all ETFs are created equal.

WisdomTree’s Modern Alpha® ETFs offer additional advantages, including the potential for:

  • Enhanced portfolio returns
  • Increased dividend income
  • Reduced portfolio volatility and risk
  • More efficient exposure to risk premiums
In Their Own Words
Professor Jeremy Siegel
WisdomTree Senior Economist
WisdomTree Asset Management
Professor Jeremy Siegel and Jeremy Schwartz
WisdomTree Senior Economist and Global Chief Investment Officer
WisdomTree Asset Management
Jonathan Steinberg
Founder and Chief Executive Officer
WisdomTree Asset Management

Our Modern Alpha® Family

Our Modern Alpha® family of ETFs provides the potential to outperform in many ways.
Dividend-weighted ETFs magnify the effects dividends have on performance, providing the potential for more income, for strength during down markets, for enhanced returns and reduced risk, and for improved overall portfolio returns.
Learn More about Dividends
Earnings-weighted ETFs provide the potential to benefit from only profitable companies (many ETFs invest in unprofitable companies) and to lower the P/E ratio for the given market, helping to manage valuation risk and magnify the effects that earnings have on risk and return characteristics.
Learn More about Domestic Core Equity
Factor ETFs provide the potential to benefit from exposure to specific factors (risk premiums) that have been proven to drive returns.
Learn More about Multifactor
Currency Hedged
Currency-hedged ETFs provide the potential to reduce portfolio volatility and risk by either hedging currency risk altogether or hedging it dynamically—to avoid it when it might hurt returns and to capitalize on it when it might help returns.
Learn More about Currency Hedged Equity
Ex-State-Owned Enterprise
Ex-State-Owned Enterprise ETFs help avoid the state-owned companies in emerging markets that may not always have investor interests in mind, providing the potential to reduce risk and enhance returns.
Learn More about Ex-State Owned Enterprise
Fixed Income
Fixed income ETFs provide the potential to enhance yields, to reduce risk and to capitalize on local currency debt as well as the ability to manage risk, and more.
Learn More about Fixed Income
Alternative ETFs enable investors to access sophisticated institutional strategies in the ETF format, providing the potential for enhanced returns, reduced risk and increased diversification.
Learn More about Alternative
Capital Efficient
For some, investing is all about allocating to the lowest-cost beta exposure in the market. Not for WisdomTree. While our investing approach seeks to provide a low-cost building block for asset allocation, it also strives to meaningfully boost capital efficiency—giving investors the flexibility and capacity to add further portfolio diversifiers. How is this possible? Through an overlay of futures.
Learn More about Capital Efficient
Megatrends are powerful, long-term, transformative changes shaping the world that we live in today. This includes everything from technological advancements to social demographic shifts as well as climate and the environment.
Learn More about Megatrend

WisdomTree Offers Unparalleled Support
and Solutions

Whether you’re an advisor or an individual investor, we have your back.

For Financial Professionals

Weʼre always introducing new ways to help you conquer your most difficult challenges. Our world-class research, resources and expertise provide advisors with the tools to more effectively engage their clients and prospects, elevate the performance of their teams and offer Model Portfolios that add efficiency to their practices.

For Individual Investors

Today’s investors have more access than ever to investment solutions and products, empowering them with the opportunity to independently manage their portfolios. We provide easy to use resources and solutions on a wide range of topics to help investors move toward their goals with greater confidence.

About WisdomTree

WisdomTree is a global financial innovator, empowering investors to shape their future and supporting financial professionals to better serve their clients and grow their businesses.

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