Welcome to the Future of Investing


In June 2006, WisdomTree launched with a big idea and an impressive mission—to create a better way to invest.
We believe investors shouldn’t have to choose between cost efficiency and performance potential, so we developed the first family of ETFs designed to deliver both. Today, we call this approach Modern Alpha®.

The Benefits of Modern Alpha®

In comparison to traditional passive investing, active management (or “legacy alpha”) often carries higher cost, less transparency in your portfolio and the risk of human judgment. But it can also mean an outperformance potential. Modern Alpha® combines the positives of the passive and active investment approaches to enhance the investment experience.

What is Modern Alpha®?
WisdomTree’s Modern Alpha® ETFs offer the potential for:
Enhanced portfolio returns
Increased dividend income
Reduced portfolio volatility and risk
More efficient exposure to risk premiums

Meet MAC

The WisdomTree Model Adoption Center offers tools that help advisors understand, apply, tailor and communicate the benefits of model portfolios for their clients.

In the know. In the now.
Investor Insights
Get access to unique insights from our thought leaders into current opportunities and risks in markets and asset classes around the world.
Headshots of Wisdomtree’s thought leaders: Jeremy J. Siegel, Jeff Weniger, Kevin Flanagan and Jeremy Schwartz