The Time Is Ripe for Model Portfolio Adoption

Director of Client Solutions
Follow Ryan Krystopowicz

This article is relevant to financial professionals interested in model portfolios. WisdomTree ETF Asset Allocation model portfolios are available only to financial professionals, through various portfolio platforms.

We are witnessing history in global financial markets.

COVID-19 catapulted the VIX to close at a record high of 82.69, and equity markets recently saw the largest single-day decline since “Black Monday” in 19871

It’s precisely these moments when financial advisors earn their stripes. It’s also when financial advisors usually find themselves acting more like therapists than investment advisors. 

Balancing the many hats advisors wear is challenged by the fact that time is finite. 

I agree with the notion that “it’s hard to argue there aren’t trade-offs when an [advisor]  splits their time across different responsibilities, whether those are investments, financial planning, or the ancillary tasks of running a business.”2

It’s challenging for advisors to keep up with global markets and their client’s portfolios. Not all firms have the ability or resources to create in-house custom portfolios for their clients. Cerulli Associates believes having dedicated investment analysts and other key support personnel is a “prerequisite” to manage portfolios without help from external resources. Its research suggests the average investment team requires nine people and concludes that advisors should rethink their investment management if they don’t have that level of support.3 The good news is that the combination of technology and intellectual property democratization has enhanced what’s possible today.

Saving Time by Using Model Portfolios

Advisors can easily access institutional-caliber third-party model portfolios on various platforms and websites. As a result, most of the time advisors previously spent on portfolio construction can be transferred to servicing their clients—such as wearing that “therapist” hat.

The financial advice industry continues to evolve. Investment management is no longer the only game in town. Many asset managers and financial technology (fintech) firms have picked up on this trend and offer solutions as model market centers and third-party model managers.  We believe the time is ripe for greater asset allocation model adoption as advisors continue to wear many additional hats in addition to being an investment manager.

At WisdomTree, we are more confident than ever that we are well positioned as a model portfolio provider. A few reasons include:

  1. Institutional Quality Model Portfolio Management: We have a well-experienced team comprised of academic advisors, an asset allocation committee and research personnel whose sole job is to manage the model portfolios.
  2. Broad Model Portfolio Lineup with a Unique Approach: Our model portfolios support a range of investor investment objectives and risk tolerances. Each has the potential to outperform without the costs associated with active management and strategists by utilizing Modern Alpha®4 and passive ETFs in an open architecture5 manner.
  3. Strong Emphasis on the Advisor Experience: We empower advisors with technology, practice management and market commentary solutions to assist in end client conversations.

Interested in learning more?

Individual investors can consult with their financial advisors and visit our site to learn more about evaluating ETF model portfolios.

Financial advisors are welcome to explore WisdomTree’s offerings in their entirety in our model portfolio center or consult with our sales team.

We also encourage everyone to visit our Market Volatility Updates page, where you can access timely content related to the coronavirus and Professor Siegel’s insights. 

Stay safe, stay inside and stay tuned for more content on the model portfolio landscape and where WisdomTree fits into it.



1Bloomberg, WisdomTree, as of 3/16/20.
2Michael Thrasher, “Advisors Are in Over Their Heads and Ill-Equipped to Manage Portfolios: Study,” RIA Intel, 10/25/19.
3The Cerulli Report: U.S. Asset Allocation Model Portfolios 2018
4Our Modern Alpha approach is our relentless focus on performance and creating better ways to invest.
5Open architecture: The use of both proprietary and non-proprietary ETF products.


Investors and their advisors should consider the investment objectives, risks, charges and expenses of the funds included in any model portfolio carefully before investing. This and other information can be obtained in the Fund’s prospectus by visiting for WisdomTree Funds. Investors should read the prospectus carefully before investing.

Important Risks Related to this Article

There are risks involved with investing, including possible loss of principal. Using an asset allocation strategy does not ensure a profit or protect against loss.

This content is for information only and is not intended to provide, and should not be relied on for, tax, legal, accounting, investment or financial planning advice by WisdomTree, nor should it be considered or relied upon as a recommendation by WisdomTree regarding the use or suitability of any model portfolio or any particular security. The financial advisor is solely responsible for making investment recommendations and/or decisions with respect to its clients without input from WisdomTree, including with respect to investing in accordance with any model portfolio or any particular security. WisdomTree is not acting in an investment advisory, fiduciary or quasi-fiduciary capacity to any financial advisor or its client and is not providing individualized investment advice to any financial advisor or its client based on or tailored to the circumstances of any individual financial advisor or its individual client.

This content has been prepared without regard to the individual financial circumstances and objectives of any investor, and the appropriateness of a particular investment or strategy will depend on an investor’s individual circumstances and objectives. Investors and their advisors should consider the investor’s individual financial circumstances, investment time frame, risk tolerance level and investment goals. Investors should consult with their own advisors before engaging in any transaction. Using an asset allocation strategy does not ensure a profit or protect against loss, and diversification does not eliminate the risk of experiencing investment losses. There is no assurance that investing in accordance with a model portfolio’s allocations will provide positive performance over any period. The model portfolios are provided “as is,” without any warranty of any kind, express or implied. Information and other marketing materials provided to you by WisdomTree or any third party concerning a WisdomTree model portfolio, including allocations, performance and other characteristics, may not be indicative of an investor’s actual experience from an account managed in accordance with a model portfolio’s strategy.

This content, and any assistance provided as described herein, including portfolio construction and asset allocation stress testing, assessments, discussions, output or other assistance (whether by WisdomTree personnel or digital tools) (the “Assistance Tools”) are for information only and no material or Assistance Tools are intended to provide, and should not be relied on for, tax, legal, accounting, investment or financial planning advice. This content and the Assistance Tools are intended for use only by a financial advisor as a resource in the development of a portfolio for the financial advisor’s clients.

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About the Contributor
Director of Client Solutions
Follow Ryan Krystopowicz

Ryan Krystopowicz joined WisdomTree in March 2016 and serves as a Product Specialist, ETF Model Portfolios. He is a leading voice in the content and commercialization of WisdomTree’s Model Portfolio Research Study & Model Adoption Center. Ryan also contributes to the commercial success of WisdomTree’s Model Portfolio offerings by supporting Distribution and the management of host platforms. His passion for third-party model portfolios and investment outsourcing was cultivated during his tenure at a Registered Investment Advisor where he took on a variety of roles within research and operations. Ryan received a degree from Loyola University of Maryland and is a CFA charterholder.