India Bull Run Part II: Household Inflows Propelling India Toward Multiple-Year Bull Market

Associate Director, Asset Allocation and Modern Alpha

I recently covered the ongoing structural changes in India that stand to benefit equities in the long run. In this post, I cover a second propeller for Indian equities that I believe will support gains in the market: the inflow from domestic investors.


Traditionally, exposure to financial markets has constituted around 6% of the household balance sheet in India. In comparison, the figure in the United States is well above 30%.1 This is about to change and, in my opinion, sets up India for a strategic bull run.


Great Reverse Migration from Safer Assets to Market Assets


India has a long history of stock markets. The Bombay Stock Exchange was founded in 1875 and is the oldest stock exchange in Asia.2 Trading in India is now all-electronic, and the settlement process takes about 48 hours—as fast as any developed market!


However, it has been a long ride. Back in 1990s and early 2000s, loosely regulated markets in India got hit with multiple scandals. This led to the average Mr. & Mrs. Gandhi pulling out their savings from equities and putting that money in traditionally safer instruments such as cash and bank accounts—a “migration” of Indian household assets.


Market Inefficiencies Led to Migration of Household Assets from Securities to Cash and Bank Deposits 

Houshold Asset Migration

Thus, while India’s per capita income boomed five fold from a mere $247 in 1981 to $1,380,3  the household investment in stocks did not grow in proportion to income. 


As markets matured and became more regulated, this trend gradually changed. What we should now see is a “reverse migration” of household assets from cash and bonds toward equities. Steps encouraging this reverse migration include the following:


  • A regulatory body, SEBI,4 that has launched a series of stringent market regulations in the last two decades 
  • A generation that has now grown up under the influence of markets that are much more regulated and audited
  • SEBI now mandating all mutual funds to spend .02% of their assets under management on investor education (and thus, an equity asset base of  3,580 billion rupees implies about 700 million rupees spent on investor education5)
  • Encouraging tax regime with zero taxation for long-term capital gains and a discounted 15% on short-term capital gains6


Early Effects of Domestic Investment


Demographics and consumption have been the core pillars of India’s economy, something that I have covered in the past. However, what I haven’t covered is how demographics are likely to fuel the flow into stock markets too.


In 2015, around 25 million new brokerage accounts were opened in India,7—higher than ever before! What is even more encouraging is the exponential growth trend. India has one of the most attractive demographic profiles, with nearly two-thirds of the country below 35 years of age.8 As memories of inefficient markets fade and the risk appetite of young India increases, I expect a significant shift toward stock market investments.


Young India Now Taking  More & More Interest in Investing

Young India Interest in Investing


Early signs of this migration are starting to show. Over the last 10 years, FIIs9 invested around $134 billion in Indian markets, compared to $50 billion from Indian households.10  A more recent trend shows domestic equity investment picking up faster than FII investment.


Early Sign of Pick up in Domestic Inflows

Early Signs of Domestic Inflows



As more domestic money comes in, we can probably expect a few consequences:


  • A growing market with multiplies indicative of growth and a new influx of demand from young India
  • Better insulation from global up/downswings and markets that are more internal
  • Strategic market rally that is driven by inward forces
  • Increasing market capitalization causing India’s weight in benchmark emerging market indexes to go up


It is estimated that India’s savings will increase fivefold over the next decade and reach over 50 trillion rupees by 2025. Currently, around 6.16% (or around 900 billion rupees in currency terms) of household assets are in risky assets; even if we assume there is no migration and 6.16% stays flat, at 50 trillion rupees it implies 3.08 trillion rupees invested in market assets in the next 8 to 10 years. In other words, that’s a market expansion of 2 trillion rupees ($31 billion), and this is without any increase in risk tolerance.11


I think an in-depth exposure to Indian markets can provide strategic growth. The WisdomTree India Earnings Fund (EPI) is the oldest fund in the U.S. with physical access to India’s market under an exchange-traded wrapper. With exposure to over 200 profitable companies, EPI is, in my opinion, the only fund with true exposure to India’s market, and it now has a track record of nearly 10 years. For analysis on underlying Index methodology, please read my post here.



1Source: Reserve Bank of India, World Bank, as of 6/30/17.
2Source: Bombay Stock Exchange, as of 6/30/17.
3Source: World Bank, as of 6/30/17.

4SEBI: The Securities and Exchange Board of India. It is the regulator for the securities market in India.
5Source: SEBI, as of 6/30/17.
6Source: Government of India, as of 6/30/17.
7Source: Morgan Stanley, as of 6/30/17.
8Source: World Bank, as of 6/30/17.
9FII: Foreign institutional investor (i.e., foreign investors investing in the securities markets of India).

10Source: Morgan Stanley, as of 6/30/17.
11Source: Morgan Stanley, World Bank, as of 6/30/17.

Important Risks Related to this Article

There are risks associated with investing, including possible loss of principal.  Foreign investing involves special risks, such as risk of loss from currency fluctuation or political or economic uncertainty.  This Fund focuses its investments in India, thereby increasing the impact of events and developments associated with the region which can adversely affect performance.  Investments in emerging, offshore or frontier markets such as India are generally less liquid and less efficient than investments in developed markets and are subject to additional risks, such as risks of adverse governmental regulation and intervention or political developments.  As this Fund has a high concentration in some sectors, the Fund can be adversely affected by changes in those sectors.  Due to the investment strategy of this Fund it may make higher capital gain distributions than other ETFs.  Please read the Fund’s prospectus for specific details regarding the Fund’s risk profile. 
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About the Contributor
Associate Director, Asset Allocation and Modern Alpha
Gaurav Sinha is currently working as Asset Allocation Strategist at WisdomTree since November 2014. He is leading the Portfolio Analytics and Solutions team and builds specialized investment solutions along with customized analytics for our clients. He is also deeply involved in advancing WisdomTree’s product suite, and has particular expertise on India. Gaurav came to WisdomTree after stints at World Bank, Morgan Stanley and recently with Windhaven Investment Management. He received his Masters in Financial Engineering from Columbia University in 2009 and holds a bachelors Engineering degree from the prestigious Indian Institute Of Technology (IIT).