Cloud Giants: UiPath

Global Head of Research

On Cloud Giants, a podcast brought to you by Bessemer Venture Partners (BVP), Byron Deeter of BVP interviews entrepreneurs, founders and great leaders who have built world-changing cloud companies.

In this episode, Byron discusses key stories behind the founding of UiPath with its co-founder and CEO, Daniel Dines. UiPath is a leader in the field of robotic process automation (RPA). RPA has the potential to transform how companies in many industries attack many of the repetitive, day-to-day tasks, allowing people who may not be proficient in software coding to help with overall automation efforts.

  • Daniel has an incredible story. He grew up in Romania, and he describes the 20 years prior to 1990 as effectively “stuck in time.” After 1990, communism fell, and there was massive entrepreneurship and transition occurring all around. Daniel worked at Microsoft from 2000 to 2005. In his view, he saw a lack of forward progress at the company in those years, and he was not excited to continue working there with such a low level of innovation. He ultimately left Microsoft and went back to Romania to begin the series of steps that led to the founding of UiPath.  
  • Daniel mentions that one of the best things about working on a tech company in Romania was the ability to tap into incredible engineering talent at a very low cost. UiPath certainly did not start in a straight line, focusing on RPA the entire time. There were numerous iterations that occurred before even the name UiPath was used. Consumer products and outsourcing were two of the initial focal points that did not pan out in the end. Daniel cites these fits and starts as essential for his training as a CEO. They helped him learn how to be more effective in making decisions, as well as appreciate the factor of timing within the given lifecycle of a business.  
  • One of the most interesting parts of the podcast regards how Daniel approached sales. There was a phase where the plan was to use engineers who would, over the Internet, directly show users how to do different things and extract value from the product. Then, there was a period of time where it was more important to start building a direct sales team, and this occurred later in UiPath’s journey, indicating that direct sales wasn’t the “right move” initially. Daniel also emphasizes the value in partnerships and ensuring that the different partners are able to fully utilize and see the direct value in the software. It’s notable that there was no singular approach, and that Daniel saw the value in evolving the sales process in a way that fit what was needed in UiPath’s evolution at each particular time.

For those looking for the full discussion, please listen below. 


At WisdomTree, we offer an investment strategy that favors pure-play cloud companies. To find out more about our unique cloud computing investment strategy, which leverages the expertise of Bessemer Venture Partners, visit our Cloud Computing Strategy page

Important Risks Related to this Article

The WisdomTree Cloud Computing Fund (WCLD), through a collaboration with Nasdaq, leverages the expertise of Bessemer Venture Partners (BVP), a leading venture capital investor in cloud-based businesses with more than a decade of investment success in the cloud computing industry. BVP is not affiliated with WisdomTree Asset Management. WisdomTree makes no representations, warranties, endorsements or recommendations regarding BVP, any BVP data, methodology or related information, or any strategy or security.  The user of this information assumes the entire risk of any use made of the information provided herein.  The opinions, interpretations or findings expressed herein do not necessarily represent the views of WisdomTree or any of its affiliates.

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About the Contributor
Global Head of Research

Christopher Gannatti began at WisdomTree as a Research Analyst in December 2010, working directly with Jeremy Schwartz, CFA®, Director of Research. In January of 2014, he was promoted to Associate Director of Research where he was responsible to lead different groups of analysts and strategists within the broader Research team at WisdomTree. In February of 2018, Christopher was promoted to Head of Research, Europe, where he was based out of WisdomTree’s London office and was responsible for the full WisdomTree research effort within the European market, as well as supporting the UCITs platform globally. In November 2021, Christopher was promoted to Global Head of Research, now responsible for numerous communications on investment strategy globally, particularly in the thematic equity space. Christopher came to WisdomTree from Lord Abbett, where he worked for four and a half years as a Regional Consultant. He received his MBA in Quantitative Finance, Accounting, and Economics from NYU’s Stern School of Business in 2010, and he received his bachelor’s degree from Colgate University in Economics in 2006. Christopher is a holder of the Chartered Financial Analyst Designation.