Exposure to Emerging Markets with Lower Risk? Think about Europe

Global Head of Research

In the past few years, emerging market equities1 have begun to come back into favor after multiple years of underperformance. However, in our conversations, people remain concerned about certain risks:


  • The price of oil dropped 46% during 2014 and another 30% during 2015.2 While it seems to have settled around $50 per barrel, the potential for commodity price instability remains within the immediate consciousness of investors.
  • The currency impact for the MSCI Emerging Markets Index was a headwind for 2013 (-5.8%), 2014 (-7.0%) and 2015 (-9.7%). While this situation seems to have reversed in 2016 and thus far in 2017, it cannot be ignored that the U.S. Federal Reserve has been raising interest rates.3 Investors see the potential specter of dollar strength on the horizon.
  •  Geopolitics, particularly the situation in North Korea, also remains in people’s minds. Any “risk-off” scenario could create difficulties for emerging market equities.


Many Companies Do Business beyond Their Home Markets


Even with the populist rhetoric of 2016–2017, today’s world is extremely globalized. For investors, many of their investments may seem to be in companies domiciled within a particular region, but on closer analysis, the truth is that many of those firms are global multinationals.


This is one factor that has drawn investors to focus on the S&P 500 Index, which derives less than two-thirds of its weighted average revenues from inside the United States.4 Some might argue that these firms are so globally exposed that international investments aren’t needed.


We think that the risk of this approach is that there may be valuation opportunities existing beyond the U.S. market that could be missed. Emerging market equities, for example, remain one of the least expensive regional equity markets in the world.


The Rise of Revenue-Based Investing


If there was a way to balance a business exposure to emerging markets with the equity market volatility of a more developed region, that could create an interesting compromise between risk and revenue exposure.


The WisdomTree Europe Hedged Equity Index requires that each qualifying constituent has more than 50% of its revenue from outside of Europe. In fact, this was WisdomTree’s first Index to have exposure to a particular market (Europe) but also ensure that the constituents are exporters and very globally oriented. This is an example of how index construction has changed the game, lending a new level of transparency to where companies are doing business.


When we studied the data, we noticed that more than one-quarter of the WisdomTree Europe Hedged Equity Index’s revenue was from emerging markets.


How WisdomTree’s Export Tilt Led to Substantial Revenue Exposure to Emerging Markets

WT Revenue Exposure


  • One of the first things we hear is that the S&P 500 Index has revenues from all over the world. According to our data, 13.8% of its revenue was from emerging markets. The WisdomTree Europe Hedged Equity Index had approximately twice as much revenue exposure to emerging markets. It’s notable how “balanced” the WisdomTree Europe Hedged Equity Index’s weighted average revenues were regionally compared with the others—the S&P 500 Index had the bulk of its revenue from inside the U.S. while the MSCI EMU Index and the MSCI Europe Index had a large component of revenue from inside of Europe.
  • According to our data, about half of the emerging market revenues for the WisdomTree Index shown here were from Brazil and China. It is also significant that the WisdomTree Index had greater weighted average revenue from Mexico than did the S&P 500 Index.


Managing the Perception of Risk


The fact is that those who invested in emerging markets prior to the 2016 and 2017 rally have been doing fairly well. Those looking for an entry point today are the ones with the concerns mentioned above. The calendar year return profile draws an interesting contrast between U.S. equities, the WisdomTree Europe Hedged Equity Index, a few European equity indexes and emerging market indexes.


2014, 2015 and 2016 Showcased the Consistency of the WisdomTree Europe Hedged Equity Index
Europe Hedged Equity Index


  • In 2014 and 2015, emerging market equities delivered negative returns. European equities—particularly when unhedged and including currency exposure—also faced difficulties. The U.S. market and the WisdomTree Europe Hedged Equity Index were positive in each of these years, but the WisdomTree Index led in 2015, when returns were particularly tough to come by.
  • The most important potential benefit, in our view, is how the WisdomTree Europe Hedged Equity Index neutralizes exposure between the euro and U.S. dollar—a currency exposure that can be quite volatile. This helps the consistency that we saw within the calendar year results.


Valuations Favor European Multinationals over U.S. Equities


While emerging markets represent one of the best valuation opportunities in global equity markets today, it’s notable that the WisdomTree Europe Hedged Equity Index has an approximate discount of 20% on a forward P/E ratio basis versus U.S. equities.5 That’s a 20% discount valuation with twice the revenue exposure to emerging markets—something we think could be compelling for those who like emerging markets but may want to be more cognizant of certain risks.




1Refers to the MSCI Emerging Markets Index.
2Source: Bloomberg. 2014 refers to 12/31/13–12/31/14. 2015 refers to 12/31/14–12/31/15. Price of oil refers to price per barrel of West Texas Intermediate crude oil.
3Source for both sentences: Bloomberg. 2013 refers to 12/31/12–12/31/13. 2014 refers to 12/31/13–12/31/14. 2015 refers to 12/31/14– 12/31/15. 2016 refers to 12/31/15–12/31/16. 2017 refers to 12/31/16–8/31/17.
4Sources: WisdomTree, FactSet, as of 7/31/17.
5Source: Bloomberg, with data comparing the WisdomTree Europe Hedged Equity Index and S&P 500 Index as of 8/11/17.

Important Risks Related to this Article

Investments focused in Europe increase the impact of events and developments associated with the region, which can adversely affect performance.
For more investing insights, check out our Economic & Market Outlook


About the Contributor
Global Head of Research

Christopher Gannatti began at WisdomTree as a Research Analyst in December 2010, working directly with Jeremy Schwartz, CFA®, Director of Research. In January of 2014, he was promoted to Associate Director of Research where he was responsible to lead different groups of analysts and strategists within the broader Research team at WisdomTree. In February of 2018, Christopher was promoted to Head of Research, Europe, where he was based out of WisdomTree’s London office and was responsible for the full WisdomTree research effort within the European market, as well as supporting the UCITs platform globally. In November 2021, Christopher was promoted to Global Head of Research, now responsible for numerous communications on investment strategy globally, particularly in the thematic equity space. Christopher came to WisdomTree from Lord Abbett, where he worked for four and a half years as a Regional Consultant. He received his MBA in Quantitative Finance, Accounting, and Economics from NYU’s Stern School of Business in 2010, and he received his bachelor’s degree from Colgate University in Economics in 2006. Christopher is a holder of the Chartered Financial Analyst Designation.