Something in the market changed about a half-year ago. A dandy old “truism” that had made the rounds for ages got scrapped.

It used to go something like this:

If interest rates are going higher, you should underweight value stocks because that investment style includes large amounts of “bond proxies” like Utilities and Consumer Staples. As rates rise, their dividend yields will lose appeal compared to the income on offer in bonds. You should come back to value stocks only when you think bond yields will fall.

There was just one problem with the old rule of thumb: it didn’t work.

The Fed has, for the better part of a generation, held short-term interest rates at or near zero. The situation has not been much different for longer-dated paper. The 10-Year Treasury note walked into the global financial crisis with a yield north of 5%. Its downtrend persisted for years, slipping all the way to 0.53% during the pandemic. Yet none of that amounted to a hill of beans for value stocks—the investment style has been pummeled by growth in that time.

So much for the old bond proxy rule of thumb.

A glance at figure 1 draws only one conclusion, as far as I’m concerned: there has been no relationship between interest rates and the growth/value decision in recent years (figure 1).

Figure 1: Effect of 10-Year Treasury Yields on Value vs. Growth

For definitions of indexes in the chart above, please visit the glossary.

The old rule of thumb needed to die…and die it did.

The catalyst for the market’s change of heart seems to be the inflation scare, which has given rise to a new rule of thumb:

Rising interest rates will be bad for growth stocks because the appeal of such stocks lies in cash flows that will come many years down the road. Because the Fed was expanding its balance sheet all these years, interest rates were held artificially low, flattering the net present value of those distant cash flows. As a new, higher rate regime commences, growth stocks will struggle and value stocks will outperform.

Abracadabra: no longer are rising rates bad for value. Instead, they’re bad for growth.

What we have here is a case of John Maynard Keynes’ beauty contest. The famed economist once postulated that winning in markets was not a matter of identifying the most beautiful contestant in the pageant. No, your success instead lies in your ability to identify the contestant the judges will find most beautiful.

As far as things stand right now for the judges—the collective—it’s all about the discounted cash flow thing.

The market’s #1 rule right now:

Rates Up = Value Good, Growth Bad
Rates Down = Value Bad, Growth Good

I’ve been pinpointing the “top” for growth relative to value as having occurred on November 19, 2021, the day the NASDAQ Composite peaked at a level a shade above 16,000. The index slipped below 13,000 in March and caught a little rally in recent weeks that has lifted it to the mid-13,000 area.

Yet unlike the NASDAQ, most value indexes have held strong.

The Russell 1000 Value is ever-so-slightly in the black since the day the NASDAQ peaked, posting a 1.5% gain, even as the NASDAQ buckled. In that time, the benchmark t-note’s yield shot up from 1.55% to 2.67%, which spooked indexes like the Russell 1000 Growth into a collapse that mirrored that of the NASDAQ. The index hit the 20% loss threshold that marks bear markets a few weeks ago, though the total loss since November 19 currently stands at 14.8%.

That means value has beaten growth by over 1,600 basis points in half a year. And I think there is more to come.
If you suspect the new rule of thumb— “Rates Up = Value Good, Growth Bad” —has staying power, here are two Funds to review:

The WisdomTree U.S. LargeCap Dividend Fund (DLN)
The WisdomTree U.S. Value Fund (WTV)

Both have histories dating to before the global financial crisis, with expense ratios of 0.28% and 0.12%, respectively.

Unless otherwise stated, all data through 4/1/22.