The Cloud as a Customer Service Solution

Published June 2, 2020

Global Chief Investment Officer

Last week’s “Behind the Markets” podcast focused on technology trends. The conversation included Wharton Professor Gad Allon; Ethan Kurzweil, a venture capital partner at Bessemer Venture Partners; and Rowan Trollope, CEO of Five9, a cloud contact center solution for enterprises.

Cloud Trends

Software has been moving to the cloud for its more agile operating environment. It has also allowed people to access things from anywhere, which is relevant in our current work-from-home environment. This trend has been in place for 10 to 15 years, but it is accelerating out of necessity right now.

Trollope described Five9 as providing the platform clients need to connect and engage with their customers. Their software aims to replace legacy PBX phone systems, which many will be familiar with as the “push 1 for this, push 2 for that” when you call someone for service.

Trollope believes most people do not like the customer service they typically receive and that they expect the worst when calling contact centers.

There are 16 million people employed worldwide in contact centers, with $24 billion spent annually on legacy technology that no one likes. Adding in labor costs, close to $0.25 trillion is spent on this bad customer experience every year. Adding Google AI services on top, Five9 helps companies leverage their incoming call center data to be more efficient in terms of labor expenditure as well.

“Home-shoring” has been happening in call centers for a while, but within two weeks of the pandemic hitting, 100% of people using Five9 software were working from home—and they may never go back.

Trollope’s largest client, with 5,000 customer service agents, plans to keep 80% of their workforce working from home. Trollope sees this improving the overall call center experience, with turnover likely going down, as agents are happier working from home.

Rule of 40, a Measure of Efficient Growth

The Rule of 40 adds revenue growth to a free cash flow or enterprise margin. Five9 achieves a nice balance between profitability and growth, with growth rates in the high 20s while also delivering healthy profits.

Five9 highlighted their LTV to CAC ratio, which measures the lifetime value of an enterprise client versus the customer acquisition cost. Five9 has a 6-to-1 ratio. Kurzweil said Bessemer looks at anything above a 3-to-1 ratio as good, and a 4-to-1 as exceptional—so Five9 is extraordinary, in his opinion.

We have been focused on the cloud computing space recently, and this was a great conversation, illustrating what is ahead for one of the high-growth companies in the industry.

Please listen to the full conversation below.

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About the contributor

Jeremy Schwartz, CFA

Global Chief Investment Officer

Jeremy Schwartz has served as Global Chief Investment Officer since November 2021 and leads WisdomTree’s investment strategy team in the construction of WisdomTree’s equity Indexes, quantitative active strategies and multi-asset Model Portfolios. Jeremy joined WisdomTree in May 2005 as a Senior Analyst, adding Deputy Director of Research to his responsibilities in February 2007. He served as Director of Research from October 2008 to October 2018 and as Global Head of Research from November 2018 to November 2021. Before joining WisdomTree, he was a head research assistant for Professor Jeremy Siegel and, in 2022, became his co-author on the sixth edition of the book Stocks for the Long Run. Jeremy is also co-author of the Financial Analysts Journal paper “What Happened to the Original Stocks in the S&P 500?” He received his B.S. in economics from The Wharton School of the University of Pennsylvania and hosts the Behind the Markets podcast. Jeremy is a member of the CFA Society of Philadelphia.

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