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Rebalancing Back to Value: 2025 Emerging Markets Rebalance

Published October 30, 2025

Hyun Kang
Hyun Kang

Research Analyst

Key Takeaways

  • Emerging markets surged in 2025, with the MSCI EM Index up nearly 27% year-to-date, driven heavily by China tech and making valuations a growing concern for investors.
  • The October rebalance of WisdomTree’s Emerging Markets Dividend Indexes enhanced quality metrics like return on equity and shareholder yield while preserving strong dividend income potential.
  • These fundamentally weighted strategies offer disciplined exposure to profitable, income-generating companies amid rising EM momentum.

Emerging markets (EM) have been on a tear in 2025.

The MSCI Emerging Markets Index is up nearly 27% compared to the 14% year-to-date returns for the S&P 500. A lot of those gains have come from China—and China tech in particular, which is riding the wave of AI enthusiasm.

WisdomTree's Emerging Market Dividend Indexes—grounded in fundamentals—can help mitigate potential frothiness that appears to be a top investor concern across risk assets globally.

Grounded in Fundamentals

In October, WisdomTree's Emerging Markets Dividend Index family—including the Emerging Markets Dividend Index, Emerging Markets SmallCap Dividend Index and Emerging Markets High Dividend Index—completed their annual rebalances.

Unlike traditional market cap-weighted benchmarks such as the MSCI EM Index, these WisdomTree Indexes base constituent weights on cash dividends. This approach rewards companies that return more capital to shareholders, aligning weights with what companies pay, not what investors bid up.

Figure 1: WisdomTree and MSCI Index Dividend Yields

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Sources: WisdomTree, FactSet, MSCI. Data 8/31/07–9/30/25. Past performance is not indicative of future results. You cannot invest directly in an index.

A Disciplined Way to Capture Income and Growth

Dividend investing in EM can feel counterintuitive—after all, many investors view EM as a pure growth story. Yet, WisdomTree's research shows that a dividend-weighted approach captures both the income and total return potential of these regions.

  • By anchoring in fundamentals, the strategy naturally tilts toward:
  • Companies generating higher profitability
  • Translating to companies with higher cash dividends
  • And often, more stable businesses positioned to weather volatility

As global capital flows shift across regions, these qualities can help investors participate in the growth of EM with a margin of quality and dividend income.

In the more inefficient markets within EM, WisdomTree's rules-based approach has had some of its best long-run relative performance versus traditional market cap-weighted benchmarks.

Figure 2: Cumulative Total Returns

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Sources: WisdomTree, FactSet, MSCI. Data 10/31/07–9/30/25. Time period coincides with launch of the WisdomTree Emerging Markets SmallCap Dividend Fund. You cannot invest directly in an index. Past performance is not indicative of future results. The performance data quoted represents past performance and is not indicative of future results. Investment return and principal value of an investment will fluctuate so that an investor's shares, when redeemed, may be worth more or less than their original cost. Current performance may be lower or higher than the performance data quoted. For the most recent month-end and standardized performances, click the respective ticker: DEM, DGS.

Rebalance Changes: WisdomTree Emerging Markets Dividend Indexes

Rebalance Results: Improving Quality and Value

This year's rebalance brought notable improvements across multiple metrics.

These characteristics highlight the benefit of systematically reweighting toward fundamentals rather than chasing momentum.

Figure 3: Rebalance Fundamentals Changes

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Sources: WisdomTree, FactSet, MSCI. Data as of 9/30/25. Past performance is not indicative of future results. You cannot invest directly in an index. All fundamentals shown (including Dividend Yield) reflect index characteristics only and do not represent the characteristics or yields of the related WisdomTree ETFs.

For the High Dividend Index, sector changes were modest but important. Weight was reduced across certain cyclical sectors—Energy, Financials, Materials—while increased to Consumer Staples and Information Technology. This tradeoff explains the characteristics we saw with a slightly higher P/E ratio, unchanged dividend yield and improved profitability.

Figure 4: WisdomTree Emerging Markets High Dividend Index Sector Changes

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Sources: WisdomTree, FactSet, MSCI. Data as of 9/30/25. You cannot invest directly in an index.

For the SmallCap Index, sector changes were negligible.

Figure 5: WisdomTree Emerging Markets SmallCap Dividend Index Sector Changes

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Sources: WisdomTree, FactSet, MSCI. Data as of 9/30/25. You cannot invest directly in an index.

Country changes were also muted across both Indexes. For the High Dividend Index, notable changes were decreases to Brazil, Korea and China and increases to Mexico and Taiwan.

Figure 6: WisdomTree Emerging Markets High Dividend Index Select Country Changes

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Sources: WisdomTree, FactSet, MSCI. Data as of 9/30/25. You cannot invest directly in an index.

Figure 7: WisdomTree Emerging Markets SmallCap Dividend Index Select Country Changes

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Sources: WisdomTree, FactSet, MSCI. Data as of 9/30/25. You cannot invest directly in an index.

For additional detail on the rebalance of each of the Indexes, please go to their respective Index page on the WisdomTree website:

Important Risks Related to this Article

There are risks associated with investing, including the possible loss of principal. Foreign investing involves special risks, such as risk of loss from currency fluctuation or political or economic uncertainty.

DEM: Funds focusing on a single sector generally experience greater price volatility. Investments in emerging, offshore or frontier markets are generally less liquid and less efficient than investments in developed markets and are subject to additional risks, such as risks of adverse governmental regulation, intervention and political developments. Due to the investment strategy of this Fund it may make higher capital gain distributions than other ETFs. Dividends are not guaranteed, and a company currently paying dividends may cease paying dividends at any time.

DGS: Funds focusing on a single sector and/or smaller companies generally experience greater price volatility. Investments in emerging, offshore or frontier markets are generally less liquid and less efficient than investments in developed markets and are subject to additional risks, such as risks of adverse governmental regulation, intervention and political developments. Due to the investment strategy of this Fund it may make higher capital gain distributions than other ETFs. Dividends are not guaranteed, and a company currently paying dividends may cease paying dividends at any time.

Please read the Fund’s prospectus for specific details regarding the Fund’s risk profile.

About the contributor

Hyun Kang
Hyun Kang

Research Analyst

Hyun Kang joined WisdomTree in July 2022 as a Research Analyst. As a part of the Index team, he assists with the creation and maintenance of the firm’s indexes and supports the group’s research initiatives across various strategies. Hyun graduated from Carnegie Mellon University, with a B.S. in Business Administration and an additional major in Statistics and Machine Learning.

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Investors should carefully consider the investment objectives, risks, charges and expenses of the Funds before investing. U.S. investors only: To obtain a prospectus containing this and other important information, please call 866.909.9473, or click here to view or download a prospectus online. Read the prospectus carefully before you invest. There are risks involved with investing, including the possible loss of principal. Past performance does not guarantee future results.

You cannot invest directly in an index.

Foreign investing involves currency, political and economic risk. Funds focusing on a single country, sector and/or funds that emphasize investments in smaller companies may experience greater price volatility. Investments in emerging markets, real estate, currency, fixed income and alternative investments include additional risks. Due to the investment strategy of certain Funds, they may make higher capital gain distributions than other ETFs. Please see prospectus for discussion of risks.

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