Consumers know a quality product when they see it. The same concept holds true for investors. Higher-quality companies have the potential to add value across a wide range of market cycles, particularly during times of economic stress and volatility.
WisdomTree QUALITY FAMILY
As markets respond to a rapidly changing macro environment, we believe focusing on quality businesses in the core can help investors avoid some of the pitfalls associated with other factors. By focusing on high-quality dividend payers that also exhibit higher levels of return on equity (ROE) and return on assets (ROA), we believe we can identify companies that have the potential to increase their dividends over time.