A Family Business Serving Families

Global Chief Investment Officer
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Last week’s “Behind the Markets” podcast guest was Phil Huber (@bpsandpieces), CIO of Huber Financial Advisors, a financial planning firm based in Chicago. Huber was the eighth employee when he joined the business in 2008, and the firm had about $300 million of client assets under management. Today, the firm has 25 employees and approximately $1.5 billion under management.


Huber Financial Advisors takes pride in being a family business serving families. That culture and mindset guide the firm’s approach to servicing clients.


We spoke about Huber’s journey from observer of finance Twitter and the popular blogs by Josh Brown (@ReformedBroker) and Ben Carlson (@awealthofcos) to how he eventually joined the “fintwit”—financial Twitter—conversation. He set out by creating a blog, and his first post was a compilation of insight from people he respected. He asked them who was on their Mount Rushmore of investors, and their network of readers helped his blog make a splash.


Huber described how surgery for a detached retina and the three-week recovery period was the catalyst for him to join Twitter and the time when, because of boredom and pain management, he first really became addicted to it. They do say Twitter is like a drug, so please tweet responsibly.


Is Twitter for Clients or Professional Development?


Huber is active on Twitter. I asked whether he believes this helps to attract clients or whether it’s really just to become smarter and better at his day job. Huber interacts with few of his actual clients on Twitter. Rather, he sees the platform as a way to expand his network and engage in great conversations that push him to be a better financial advisor and investor.


14 Principles That Guide the Thinking of Huber Financial Advisors


Of the 14 principles that his firm follows, Huber’s favorite one is a phrase: “Shades of gray.” Many people view the world as being black and white—active versus passive investing—and Huber keeps a healthy balance and blends elements in a middle shades-of-gray zone.


On the bond side of the firm’s portfolio, Huber embraces predominantly active managers, while on equities he employs a combination of solutions with factor-oriented strategies like what WisdomTree, Dimensional Fund Advisors and iShares offer.


Alternatives: A Challenge


We spoke about how Huber likes to use alternatives for their diversifying characteristics, and how they are uncorrelated with stocks and bonds—but that doesn’t mean they will always go up. Huber’s goal is for his clients to sleep well at night, even if portfolios are suboptimized.


60/40 Global Equities


Huber does not think there is a right answer for how much of a portfolio should be foreign equities, and while the global market cap is close to approximately 55/45 U.S./foreign, Huber tends to be more global than many advisors.


Looking at Emerging Markets


From an expectation perspective, Huber looks favorably on emerging markets today, and while he cannot predict that 2019 will be the year that the over-weights or newly established positions will pay off, he thinks the relatively low valuations warrant new allocations.


Why Active in Fixed Income?


Huber finds active managers have outperformed more with core bond managers than with core equity managers. Huber ascribes this to lower-fee differences between active and passive bond managers, but he also quoted a paper from PIMCO that examined a greater presence of noneconomic participants in the bond market, on which active managers capitalize.


Embracing Alternatives


Huber’s firm embraces alternatives in their portfolios—the average client has as much as 20% in alternatives—for their diversifying characteristics and low correlations with traditional stocks and bonds. While only 20% of portfolios, this category generates 80% of questions, particularly around expenses. One year is not going to change Huber’s take on these strategies as he believes risk-premiums are bound to have bad years.


As he points out, risk premiums generate returns due to their risk.


Huber talked favorably about trend-following and managed-futures strategies, risk-premiums-style investing and re-insurance. The most important element of including alternatives is how much education Huber feels advisors must do when including these strategies.


Please listen to our full conversation with Huber below.


For more investing insights, check out our Economic & Market Outlook


About the Contributor
Global Chief Investment Officer
Follow Jeremy Schwartz

Jeremy Schwartz has served as our Global Chief Investment Officer since November 2021 and leads WisdomTree’s investment strategy team in the construction of WisdomTree’s equity Indexes, quantitative active strategies and multi-asset Model Portfolios. Jeremy joined WisdomTree in May 2005 as a Senior Analyst, adding Deputy Director of Research to his responsibilities in February 2007. He served as Director of Research from October 2008 to October 2018 and as Global Head of Research from November 2018 to November 2021. Before joining WisdomTree, he was a head research assistant for Professor Jeremy Siegel and, in 2022, became his co-author on the sixth edition of the book Stocks for the Long Run. Jeremy is also co-author of the Financial Analysts Journal paper “What Happened to the Original Stocks in the S&P 500?” He received his B.S. in economics from The Wharton School of the University of Pennsylvania and hosts the Wharton Business Radio program Behind the Markets on SiriusXM 132. Jeremy is a member of the CFA Society of Philadelphia.