
Contrarian alert: European exporters as trade war rhetoric ramps up
Published 7 August 2018
Global Head of Research
Attempting to read the political tea leaves is becoming a greater and greater part of investment discussions in 2018. A popular line of questioning regards the so-called “trade war”, which at this point reflects a large amount of rhetoric that investors outside of the US are attempting to properly digest.
Is it more a negotiating tactic? Are we progressing toward a world in which “free trade” is an idea of the past? Predicting the future has been getting more and more difficult.
Core principle: currency movements impact equity earnings
At times like this where we have a political element in play that can be quite difficult to analyse, we find it useful to return to core principles that we know to be true. One of these is that, in markets around the world, large cap multinationals see a boost to their earnings when their currency weakens on the global stage.
A great example of this was in 2017 in the US, where the S&P 500 returned more than 20% for the year. Earnings were quite strong, and one of the key reasons for this was widespread dollar weakness.
Markets shift to “dollar strength” consensus view
As we write these words, the page is turning toward the second half of 2018. With each passing day in June of 2018, it felt like the consensus for a stronger US Dollar was growing. During the second quarter of 2018, the dollar did in fact strengthen against all currencies within the G10 complex.
Figure 1: US Dollar vs. G10 currencies in the second quarter of 2018 indicated significant strength
Source: Bloomberg. Period is from 31 March 2018 to 30 June 2018.
You cannot invest directly within an Index. Historical performance is not an indication of future performance and any investments may go down in value.
The Euro entered a significant trend of weakness vs. the US Dollar
Here, we turn our focus to the Euro. Going back over the past ten years, the Euro has been in an overall depreciating trend. Of course, trends can be measured in several ways, and at WisdomTree we tend to use the measure of the 10-day versus 240-day moving averages.
- If the 10-day moving average is above the 240-day moving average, we indicate an appreciating trend for the Euro
- If the 10-day moving average is below the 240-day moving average, we indicate a depreciating trend for the Euro
Currencies have and do exhibit trending behaviour, and it is helpful to place things into their current context and then consider what types of catalysts may occur that could cause trends to shift in the future.
Figure 2: The Euro recently entered a weakening trend against the US Dollar
Source: Bloomberg. Period is from 31 December 2007 to 30 June 2018.
You cannot invest directly within an Index. Historical performance is not an indication of future performance and any investments may go down in value.
Gauging the equity response in the Eurozone
Now, it is possible every day to see a new series of tweets from the US presidential administration. Within these tweets, there may be allusions or indications to potential future policies—tariffs certainly among them. We must recognize that the US is the world’s largest economy and it also represents the largest consumer market by value, even if China and India exceed it by numbers of people. Severe US tariffs on European exports to the US—although not implemented yet—would pose a problem for European multinationals.
As we were looking at the data, we’d expect that the WisdomTree Europe Hedged Equity Index, which requires each constituent to derive more than 50% of revenue from outside of Europe, would have faced a rather challenging environment.
Surprisingly, this was not necessarily the case.
Figures 3 and 4: first half 2018 (top) and second quarter 2018 (bottom) performance of Eurozone equities
Source: Bloomberg. Top figure is from 31 December 2017 to 30 June 2018. Bottom figure is from 31 March 2018 to 30 June 2018.
You cannot invest directly within an Index. Historical performance is not an indication of future performance and any investments may go down in value.
2018 has started out with a much different tone than we saw in 2017, which was really a strong year for typically risky assets. Benchmarks, as measured by the MSCI EMU and Euro STOXX 50 Indexes were slightly down. The WisdomTree Europe Hedged Equity Index was up 1.51% as the Euro depreciated against the US dollar to the tune of 2.67%.
- The second quarter saw a markedly positive move for Eurozone equities as the Euro depreciated 5.19% against the US Dollar. In this period, the WisdomTree Europe Hedged Equity Index also outperformed the market capitalization-weighted benchmarks shown here.
Conclusion: we know about the weaker Euro, but not the tariffs
While it is certainly true that the tariff situation represents a risk that may deteriorate before it improves, we do not, as of this writing, know all the details as to what it might (or might not) entail. We do, however, know that the Euro has entered a trend of weakness, in direct contrast to 2017’s period of strength. This has historically favoured large cap multinationals, and that is exactly what we’ve seen within Eurozone equity markets of late.
Related blogs
+ Decoding the dollar cycle vs. the business cycle
+ Euro depreciation: the key to unlocking value in European exporters
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About the contributor

Global Head of Research
Christopher Gannatti began at WisdomTree as a Research Analyst in December 2010, working directly with Jeremy Schwartz, CFA®, Director of Research. In January of 2014, he was promoted to Associate Director of Research where he was responsible to lead different groups of analysts and strategists within the broader Research team at WisdomTree. In February of 2018, Christopher was promoted to Head of Research, Europe, where he was based out of WisdomTree’s London office and was responsible for the full WisdomTree research effort within the European market, as well as supporting the UCITs platform globally. In November 2021, Christopher was promoted to Global Head of Research, now responsible for numerous communications on investment strategy globally, particularly in the thematic equity space. Christopher came to WisdomTree from Lord Abbett, where he worked for four and a half years as a Regional Consultant. He received his MBA in Quantitative Finance, Accounting, and Economics from NYU’s Stern School of Business in 2010, and he received his bachelor’s degree from Colgate University in Economics in 2006. Christopher is a holder of the Chartered Financial Analyst Designation.

