
Diversified risk-return
Diversified risk-return: Adding bitcoin to a portfolio could help diversify and potentially enhance the risk-return profile of investment portfolios, due to its uncorrelated return behaviour with other major asset classes.

When Bitcoin was first presented to the world, in the rubble of the 2007/08 financial crisis, it had the support of just a handful of enthusiasts. However, over a decade later it has become the largest decentralised payments platform, boasting over 18 million monthly active users1, and facilitating the transfer of over 700 billion USD per month2.
This disruptive technology has evolved into its own asset class entirely. Representing one of the best performing assets of the last decade, bitcoin has reached mainstream adoption and now finds itself alongside equity, fixed income, commodities, and other traditional asset classes in some portfolios. Its benefits can be realised in its low correlation to traditional assets, adding diversification and potentially an enhanced risk-return profile for the overall portfolio.
The WisdomTree Physical Bitcoin Exchange-Traded Product (ETP) gives investors access to this exciting new asset class in a simple, secure and low-cost way through regulated, major European markets.

Diversified risk-return: Adding bitcoin to a portfolio could help diversify and potentially enhance the risk-return profile of investment portfolios, due to its uncorrelated return behaviour with other major asset classes.

The future of peer-to-peer payments: Blockchains create a global, open source, public registry of transactions records where value can be transmitted globally, without an intermediary and could result in significant cost and time savings.

Long-term store of value: Bitcoin is independent from central banks’ money printing and demonetisation policies. In this role, bitcoin acts like ‘digital gold’, a diversifier for global portfolios and a potential hedge against a crisis in traditional finance.

Investment and reserve asset: Bitcoin has been adopted as a treasury asset for some corporations and could also be incorporated into central bank reserves in the future.

Potential platform for new innovations: Bitcoin Ordinals enable inscriptions, such as text or images, to be added to the Bitcoin network, enabling the creation of bitcoin non-fungible tokens (NFTs).

Largest and most liquid crypto asset: Bitcoin’s market cap dominance in the digital assets sector has been close to 50% and some traders use bitcoin as a tool to take directional bets on the crypto industry.
Whilst investor demand for Bitcoin is becoming more prevalent, over the years many investors have faced difficulties gaining convenient and secure access to the asset. Cryptocurrency ETPs bridge the gap between traditional investment vehicles and a growing asset.
WisdomTree was the first established ETP issuer to provide European investors with institutional-grade physically backed crypto exposure, following the launch of the WisdomTree Physical Bitcoin in December 2019. Our physically backed crypto ETPs leverage WisdomTree’s deep expertise in physically backed ETPs, gained from 20 years of experience providing and managing physical gold ETPs.
Learn more, read our FAQ: FCA Lifts UK Retail Ban on Crypto ETPs
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong.
Sources
1 Glassnode, average monthly active wallets for the year ending 2023.
2 Glassnode, average monthly USD transfer volume for the year ending 2023.


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