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WisdomTree US Quality Dividend Growth UCITS ETF - USD Acc

Published 21 October 2024
Head of Research, WisdomTree Europe.
In the first blog of this two-part series, we analysed the real difference between active ETFs and, let’s say, ‘classic’ ETFs in Europe. We noted two main differences: 1. active ETFs allow active stock picking, and 2. their holdings can be less transparent. We also highlighted that ETFs do not mean passive investments and that ETFs that differ from the market and aim to outperform have been around for over two decades. Those ETFs, from an investment point of view, are active.
In this second blog, we aim to explore what made ETFs successful historically and how active ETFs compare to existing ETFs.
ETFs’ success mainly relied on three critical technical or operational characteristics and one investment characteristic:
1. Tax efficiency
2. Intraday liquidity and greater trading flexibility
3. Greater transparency
4. Lower costs and its more relevant corollary: Higher expected future returns.
So, let’s look at how active ETFs stack up against those characteristics:
All ETFs gain the same tax efficiency from using the wrapper. There are no notable differences between active ETFs and ‘classic’ ETFs
ETFs can always be traded intraday if the exchange on which they are listed is open (even if the underlying market is closed). This is a big advantage versus active mutual funds, which can only be traded at the end of the day.
The depth of this intraday liquidity and the cost of trading intraday (the bid-offer spread) can vary depending on the ETF's strategy. This liquidity is a factor in the liquidity of the underlying assets wrapped in the ETF. ETFs, with significant assets under management, can also benefit from higher liquidity than the underlying, thanks to their secondary liquidity (SPY is more liquid than S&P 500 stocks, for example). Still, the ETF is always at least as liquid as its underlying portfolio.
While ETFs that track an index must make their holdings publicly available daily, this is not always true for active ETFs. The French finance regulator (AMF), for example, recommends relaxing portfolio transparency rules for Active ETFs1.
Low fees are usually considered to be one of the key reasons for the success of ETFs. However, this is somewhat of a reduction. The reality is that by the early 90s, most investors were fed up with the inability of most active funds to create alpha higher than their fees consistently. In other words, investors were unhappy with the expected future returns being significantly lower than the market returns. With passive ETFs, the expected future return is basically the market minus the ETF fees (usually in the single to low double-digit bps) which ends up being higher than the expected future returns of active funds. So, investors, being rational, started to invest in those products.
So, the question is not directly whether Active ETFs are cheaper (they are not) but whether they have higher expected future returns than ETFs.
I won’t maintain the suspense too long. They do not. As discussed earlier, active ETFs that rely on active stock picking as their main driver of outperformance, follow the same strategies as active mutual funds (at the end of the day, for most of them, it is the same strategy; it is the same portfolio manager). So, while there is not a lot of academic research available on active ETFs themselves, it is only fair to look at the performance of active mutual funds as a proxy. The SPIVA report is always a good resource for that. The report shows things have not improved since the 90s for active strategies:
As a counterpoint, looking at the research around quantitative or fundamental-based ETFs (sometimes called smart-beta ETFs) is interesting. While academic research is thin on the ground, a few research teams still tried to assess the capacity of factor ETFs to outperform. Overall, the results are quite positive:
This is no surprise. Quantitative or fundamental-based ETFs rely on decades of academic research showing that investing in high-quality or high-momentum stocks tends to outperform in the long term. They also do not suffer from the weaknesses of a stock-picking approach, such as style drifts, emotion-driven decisions, or cognitive biases.
Tax efficiency | Liquidity | Transparency | Cost and expected future returns | |
|---|---|---|---|---|
Passive ETFs | ++ | ++ | ++ | + |
Quantitative or fundamental-based ETFs | ++ | + | ++ | ++ |
Active, stock-picking ETFs | ++ | - | + | - |
Taking a step back from the noise, it is clear that active ETFs do not bring anything new from an investment perspective. After years of consecutive ETF growth and years of consistent outflows in active mutual funds, it is no wonder that active houses are trying everything to stop the bleeding. But stock picking in any wrapper is still stock picking. Everything that exasperated investors (secrecy, higher fees and, more importantly, an incapacity to beat the market after fees) is still there. So, let’s not get distracted by the newest marketing fads and let’s continue to benefit from the real value add and the real innovation that fundamentally-based and factor ETFs have delivered to investors.

Head of Research, WisdomTree Europe.
Pierre Debru leads WisdomTree’s European research team and plays a pivotal role in the strategic direction of our European research efforts. His key areas of expertise extend across equity factors and quantitative strategies, portfolio construction and model portfolios, and thematic and crypto investments. Before joining the company in 2019, Pierre worked in Investment Research for DWS and the Xtrackers range for over five years. During this period, he focused on smart beta investments, model portfolio construction and thought leadership. Pierre has over 20 years of experience in investments and structured asset management. He graduated from Ecole Central Paris and obtained a Master of Science in Mathematics applied to Finance.