Investment Philosophy
Common sense says "buy low, and sell high."
By design, market cap-weighted ETFs do the opposite.
WisdomTree uses a rules-based methodology to select and weight companies in our ETFs by a measure of fundamental value — instead of stock price alone. After researching all of the fundamental indicators of value, WisdomTree believes the most-effective metrics are cash dividends, or core earnings.
Each offers a compelling index approach for several reasons:
Why dividends?
- From 1926 through 2004, reinvestment of dividends accounted for 96% of the stock market’s total return after inflation*
- Weighting by dividends can raise a portfolio’s dividend yield. Research shows that portfolios comprised of the highest dividend-yielding stocks within the S&P 500** Index have historically outperformed the S&P 500 Index as a whole.
- Cash dividends provide an objective measure of a company’s value and profitability — one than cannot be manipulated
- Potential bear market protection — as stock prices fall, investors can buy more shares with reinvested dividends
Why earnings?
- Only profitable companies are eligible for inclusion. This helps screen for money-losing and speculative companies, both of which can make an index more volatile.
- Weighting by earnings can lower a portfolio’s overall P/E Ratio1. Research shows that portfolios comprised of low P/E stocks within the S&P 500 Index have historically outperformed the S&P 500 Index as a whole*
- WisdomTree Earnings ETFs utilize S&P "core earnings2" to help eliminate one-time earnings events and other distortions
With fundamentally weighted ETFs, we believe we’ve developed a wiser approach to ETFs that offers the potential for more profitable long-term investing — with less risk — than the capitalization-weighted options comprising 95% of today’s ETF market.

