Exchange traded funds (ETFs) have become highly regarded for inclusion in investor portfolios — and for the same reasons, they make sense for 401(k) accounts. ETFs offer easy-to-implement, fully transparent*, high-quality investment performance, covering the full range of risk and style categories, and are available at significantly lower expenses than most traditional mutual funds.

And now WisdomTree offers you a comprehensive service platform — and a choice of pre-built or fully customizable solutions — that make it easy to create a complete 401(k) ETF program to meet your clients’ investment objectives.

*Holdings are provided daily on wisdomtree.com

Your goal with a 401(k) plan is to create an effective long-term investment strategy for your clients. ETFs when used within 401(k) portfolios offer several strengths that make them particularly well suited for this purpose:

BUT ALL ETFs ARE NOT CREATED EQUAL.

WisdomTree ETFs are ideally suited for Retirement Plans.

The majority of today's ETFs are market cap–weighted. Which means by design, they buy more of a company's stock as its price is going up, and sell more as it's going down. So while common sense says "buy low, and sell high," market cap-weighted ETFs do the opposite. To us, that's illogical because it can lead to overweighting in overvalued stocks and underweighting in undervalued stocks.

To address the structural flaw of market cap weighting, WisdomTree ETFs weights each security in the underlying index using dividends or earnings, instead of stock price alone. We believe this offers the potential for more profitable, long term investing with less risk. These are some of the atributes you are looking for in a retirement plan.

In addition, we believe WisdomTree's dividend-based funds present an especially attractive combination for retirement, offering investors the potential for income-generating yields, and relatively lower volatility.

Wisdomtree ETFs cover all major market capitalizations domestically and internationally, can be supplemented with outside mutual funds for added diversification and are competitively priced to allow for a low-cost investment expense to participants. WisdomTree offers you a choice of pre-built or fully customizable solutions.

Investors should carefully consider the investment objectives, risks, charges and expenses of the Funds before investing. To obtain a WisdomTree prospectus containing this and other important information, please call 1-866-909-WISE (9473) or click here to view or download a prospectus online. Read the prospectus carefully before you invest. There are risks involved with investing including the possible loss of principal. Past performance does not guarantee future results.

There are risks associated with investing including possible loss of principal. Foreign investing involves special risks, such as risk of loss from currency fluctuation or political or economic uncertainty. Investments in real estate involve additional special risks, such as credit risk, interest rate fluctuations and the effect of varied economic conditions. Funds focusing on a single country, sector and/or smaller companies generally experience greater price volatility.

WisdomTree Funds are distributed by ALPS Distributors Inc.

For investment professional and institutional use only